Here It Is — The Most Epic Print Ad Of 2012

According to the prestigious Epica Ad Awards, held last week in Paris.

That is a big-ass motherfucking coffee.

Or, an ocean of sewage.

It all ends up in the same place, anyway.

Anyway, the ad, by DDB Helsinki, won the Epica d'Or Award in the Press category.

Note: this epic bus commercial via Denmark won the Epica d'Or in the Film category.