This Is How To Do A Great Pro-Environment Ad

Just because the subject is dire, doesn’t mean the video can’t be seriously entertaining.

Video available at: http://youtube.com/watch?v=3iIkOi3srLo.

The Rainforest Alliance’s “Follow The Frog” campaign started last year. But this new video is the best ad for it yet. Great idea, great writing, great editing. By Max Joseph.