The Power Of The Written Word
Read these 73 words from a classic 1970 ad for the British Health Education Council.
So much of advertising these days is empty visuals, pointless digital flash and dash, “sound and fury, signifying nothing,” as Shakespeare wrote.
Back in 1970, copywriter Mike Coughlan, from the London ad agency Cramer Saatchi, wrote this ad (art directed by John Hegarty). He just took sterile copy from a government hygiene leaflet, made it conversational, and added the last line.
Keep writing, copywriters. You will always be needed.
Via this post by art director Craig Lovelidge.
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- oprahsweave thinks The Power Of The Written Word is Ew & LOL
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HarryShuldman 7 months agoOh god there’s a little puke-shit-and-suck factory flying around my desk right now.
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- GuyWhiteyCorngood The Power Of The Written Word and thinks it’s Ew, Win & OMG
- hungryhobbyist thinks The Power Of The Written Word is Ew
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hartwea 7 months agoIt’s because everything has to be all nice and fluffy these days. Oh, you cant say that, it’s just not nice! I’m so sick of everyone skirting around issues all the time. Everything cant be fixed with sparkles and sunshine. The worlds going to shit and people need to fucking just say shit like it is. Enough with the sugar coating.
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