The Most Powerful Ads Of The World Wildlife Fund

We, of course, care about animals here at BuzzFeed. We assume you do, too.

1. It’s sad, but many politicians do care more about keeping fucking walls clean than they do about cleaning the eco-system.

Via France.
Cannes Lion winner in 2010.

ID: 1428266

Via France.

ID: 1428267

4. Very simple idea: The WWF collaborated with CBS Outdoor and spray-painted their message onto bare billboards using temporary paint.

Via France.

ID: 1428178

5. Forest / Woods / Tree / Death

Via China.

ID: 1428185

6. You see a lot of scary-bad Photoshop in environmental awaresness ads. This is just scary.

Via Belgium.

ID: 1428229

7. “Every year, 60 million animals are slaughtered for their skin.”

Via Spain.

ID: 1428338

Via Spain.

ID: 1428340

9. *facepalm* (this is a brand new campaign)

Via Denmark.

ID: 1428298

Via Denmark.

ID: 1428299

11. Installations put up ahead of a net-fishing government vote in 2008. As of 2012, that number has been halved.

Via New Zealand.

ID: 1428238

12. “It’s your turn.” Brilliant campaign won all the awards in 2009.

Via Singapore.

ID: 1428199

13. Another simple, great campaign that won all the awards in 2010.

Via Turkey.

ID: 1428216

Via Turkey.

ID: 1428217

Via Spain.

ID: 1428129

16. “Save trees. Save wildlife.”

Via India.

ID: 1428137

Via India.

ID: 1428138

18. You don’t even need any copy on these layouts.

Via China.

ID: 1428139

Via Italy.

ID: 1428190

Via India.

ID: 1428194

21. The copy is a bit clunky, because the ads are translated. But they’re still ads that deliver a gut-punch.

Via China.

ID: 1428205

22. An amazing video made with only still photos, called Parallax Sequence. Music: Snow Patrol.

Video available at:
ID: 1428213

23. Annoyingly unreadable typeface, but otherwise, beautiful art direction.

Via India.

ID: 1428254

24. Basic translation: “Harm them, harm yourselves.”

Via China.

ID: 1428272

25. They kind of look like recruitment ads for the Triad.

Via China.

ID: 1428273

Via Singapore.

ID: 1428290

27. Probably a scam ambient ad, but a nice, simple idea.

Via The Philippines.

ID: 1428300

28. Beautiful, depressing campaign.

Via The Philippines.

ID: 1428309

Via The Philippines.

ID: 1428310

30. Beautiful 1:00 commercial with a strong message.

Via Mexico.

ID: 1428327

31. Smart idea. In 2010, comic noir posters via WWF Spain were put up at a comic book convention and then placed in comic book stores across the country.

Via Spain.

ID: 1428330

32. “Extinction can’t be fixed”

Via Spain.

ID: 1428333

Via Spain.

ID: 1428335

34. This is how to do an online “save the animals” campaign. Brilliant. Rhinos, right now, have about 10 years left. Does that bother you at all?

Via South Africa.

ID: 1428319

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