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The Hardcore Ads Of The Sea Shepherds

The controversial marine conservation group makes Greenpeace look like Romper Room.

1.

You’ve probably seen news footage of Sea Shepherd boats, in the process of trying to defend whales, getting rammed and even sunk by Japanese whaling vessels. They do not fuck around.

2.

I love these ads. Inspiring.
Via France.

3.

Expensive shark fin soup is a must for many Chinese weddings. But more than 30 sharks have to be killed to feed a wedding banquet with 300 guests. So in 2011, Saatchi Singapore countered with these brutally frank ads.

5.

An anti-shark-finning video released by the Shepherds in 2009.

6.

Nice art direction, nice idea.
Campaign via Brazil.

8.

On-the-fly outdoor posters put up in New Zealand.

9.

WhaleSafeBeer was a site the organization set up a few years to generate interest. It’s a dead URL now.

10.

To-the-point, undeniable campaign via Brazil.

12.

Great use of a fence for a save the whales campaign in Vienna.
Ad agency: Lowe GGK.

14.

Nice exploitation of the world’s love affair with pandas in the name of the bluefin tuna.
Ads via Y&R Singapore.

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