The Hardcore Ads Of The Sea Shepherds

The controversial marine conservation group makes Greenpeace look like Romper Room.

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You've probably seen news footage of Sea Shepherd boats, in the process of trying to defend whales, getting rammed and even sunk by Japanese whaling vessels. They do not fuck around.

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I love these ads. Inspiring.

Via France.

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Expensive shark fin soup is a must for many Chinese weddings. But more than 30 sharks have to be killed to feed a wedding banquet with 300 guests. So in 2011, Saatchi Singapore countered with these brutally frank ads.

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An anti-shark-finning video released by the Shepherds in 2009.

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Nice art direction, nice idea.

Campaign via Brazil.

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On-the-fly outdoor posters put up in New Zealand.

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WhaleSafeBeer was a site the organization set up a few years to generate interest. It's a dead URL now.

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To-the-point, undeniable campaign via Brazil.

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Great use of a fence for a save the whales campaign in Vienna.

Ad agency: Lowe GGK.

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Nice exploitation of the world's love affair with pandas in the name of the bluefin tuna.

Ads via Y&R Singapore.