You’ve probably seen news footage of Sea Shepherd boats, in the process of trying to defend whales, getting rammed and even sunk by Japanese whaling vessels. They do not fuck around.
I love these ads. Inspiring.
Expensive shark fin soup is a must for many Chinese weddings. But more than 30 sharks have to be killed to feed a wedding banquet with 300 guests. So in 2011, Saatchi Singapore countered with these brutally frank ads.
An anti-shark-finning video released by the Shepherds in 2009.
Nice art direction, nice idea.
Campaign via Brazil.
On-the-fly outdoor posters put up in New Zealand.
WhaleSafeBeer was a site the organization set up a few years to generate interest. It’s a dead URL now.
To-the-point, undeniable campaign via Brazil.
Great use of a fence for a save the whales campaign in Vienna.
Ad agency: Lowe GGK.
Nice exploitation of the world’s love affair with pandas in the name of the bluefin tuna.
Ads via Y&R Singapore.