The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don’ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt’s new taglines below.
11. AND, THIS IS THE WINNER!
- Super Bowl 50 catch-up: The Denver Broncos upset the Carolina Panthers. And Beyoncé slayed her half-time show 🏈 👑
- U.S. Republican presidential candidates debated in New Hampshire ahead of Tuesday's primary, and Sen. Marco Rubio malfunctioned 🇺🇸
- BuzzFeed News has identified a second member of the ISIS execution cell led by "Jihadi John."