The Canadian Cannibal’s Favorite Beer?

You’ve seen his facebook page, now discover his brew. Hint: It doesn’t have any head (snicker). Also, read the funny new slogans people wrote for the beer on twitter. posted on

The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.

What next happened is a page out of the book of Social Media Don’ts.

A twitter hashtag, #newlabattcampaign, exploded.

Labatt has since withdrawn their request. Too late.

Some of Labatt’s new taglines below.

11. AND, THIS IS THE WINNER!

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