The Canadian Cannibal’s Favorite Beer?

You’ve seen his facebook page, now discover his brew. Hint: It doesn’t have any head (snicker). Also, read the funny new slogans people wrote for the beer on twitter.

The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.

What next happened is a page out of the book of Social Media Don’ts.

A twitter hashtag, #newlabattcampaign, exploded.

Labatt has since withdrawn their request. Too late.

Some of Labatt’s new taglines below.


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