The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don’ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt’s new taglines below.
11. AND, THIS IS THE WINNER!
- With head clerk Kim Davis jailed, Rowan County issued its first same-sex marriage license since the Supreme Court's June decision. ›
- After mounting pressure from other European countries, Britain will accept thousands more refugees from UN camps bordering Syria. ›
- A drowned Syrian boy, whose picture caused outrage around the world, has been buried together with his mother and 5-year-old brother. ›