The Best Organ Donor Ad You’ll Ever See

This is what good advertising looks like.

It ran on the first page of obituary sections in Belgian newspapers back in 2008. It’s for the organization Reborn To Be Alive. The ad won a national press award that year.

It’s not over-the-top visually like most of the ads produced in this category. But it’s starkly emotional and effective.

Ad agency: Duval Guillaume

See a bunch more organ donor ads posted today on adme.ru.

adme.ru" href="adme.ru">adme.ru

Check out more articles on BuzzFeed.com!

Facebook Conversations
          
    Hot Buzz

    22 Things We Learned About Kimye From Their Wedding Special

    ew

    The 31 Most Kim Kardashian Things That Have Ever Happened

    lol
    Now Buzzing