How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- Bernie Sanders and Donald Trump have won the New Hampshire primaries for the Democratic and Republican nominations 🇺🇸
- The Supreme Court put on hold President Obama's climate change plan, which aims to curb carbon dioxide emissions from power plants.
- And thank the Force: Disney's profits hit an all-time high of $2.9 billion after the latest *Star Wars* film release ✨💰