How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- Turkey's military released an audio recording of what it says were warnings to the Russian warplane before it was downed near Syria's border. ›
- Protesters marched in Chicago for the second night in a row after the release of a video showing the police shooting of black teen Laquan McDonald. ›
- And President Obama actually made his daughters laugh at the annual White House turkey pardon. ›