How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- BP has agreed to pay a $18.7 billion fine to settle legal actions over the 2010 Deepwater Horizon oil spill.
- Liberia has reported three new cases of Ebola this week. The country was declared Ebola-free on May 9.
- A pilot has broken the world records for longest solo flight and longest non-stop flight ever taken in a solar-powered airplane ?