How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- More debris – believed to be part of the missing aircraft MH370 – has been found washed up on the Indian Ocean island of Réunion on Sunday.
- Cilla Black, the legendary English singer and TV star, has died at her home in Spain, according to local police. She was 72-years-old.
- A conservation group at Oxford University told BuzzFeed News that media reports of Jericho's death were not true and that the 11-year-old lion was "alive and well".