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The Best Apple-Mocking Commercial Ever

And it’s not by Samsung or Microsoft or Google.

How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.

Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.

Fucking brilliant.

Ad agency: Fold7, London.

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The Best Ad Blogger in the World™ (™ pending), which is akin to being the best ice hockey team in Paraguay, but there it is. I rant about ads, good and bad. SEND ME TIPS: copyranter@gmail.com
Contact copyranter at mark.duffy@buzzfeed.com
 
 
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