How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- After mounting pressure from other European countries, Britain will accept thousands more refugees from UN camps bordering Syria, Prime Minister David Cameron announced. ›
- The drowned Syrian boy, whose picture caused outrage around the world, has been buried together with his mother and 5-year-old brother. ›
- A Guatemalan judge ordered former President Otto Perez Molina held in jail overnight while hearings over the corruption scandal that led to his resignation take place. ›