The first campaign, via Brazil, is for online service provider Universo Online — specifically their parental control service.
Headline: “Don’t let your child lose his childhood on the internet.”
two more ads below.
This campaign, also via Brazil, is for SaferNet, a non-governmental organization that combats Internet crime.
Headline: “Some People See Children As Grown-ups.”
Both campaigns were released to the press at exactly the same time.
AND, both campaigns used the same photographer, Quentin Curtat, and the same retoucher.
So, how the HELL did that happen?
Curtat has some explaining to do.
Thing is, an American agency did this idea 5 years ago with these ultra-creepy statutory rape awareness ads.
Two more SaferNet ads below.