Subway’s Garbage Kids Ad Fail

Via Puerto Rico. Translation: “Feed Them Better.” There’s also a Subway-branded garbage truck kid where the rear loader is his big mouth.

Let’s go to the ad agency press note!

“In order to dramatize the bad eating habits in children, we designed child-shaped trash cans and placed them in shopping malls and food courts across 10 cities. (They) were also placed in parks, schools, and high-traffic streets. A child-shaped garbage truck also drove across 55 cities in Puerto Rico.”

How I read this ambient stunt:
“Subway is garbage. Feed Them Better.”

Ad agency: DDB Latina.

3. STUFF FOOTLONG IN HERE.

4. I CAN’T BELIEVE THAT THIS IS A REAL THING.

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