Let’s go to the ad agency press note!
“In order to dramatize the bad eating habits in children, we designed child-shaped trash cans and placed them in shopping malls and food courts across 10 cities. (They) were also placed in parks, schools, and high-traffic streets. A child-shaped garbage truck also drove across 55 cities in Puerto Rico.”
How I read this ambient stunt:
“Subway is garbage. Feed Them Better.”
Ad agency: DDB Latina.
3. STUFF FOOTLONG IN HERE.
4. I CAN’T BELIEVE THAT THIS IS A REAL THING.
- Tunisia's president declared a state of emergency a week after a deadly terror attack on a beach hotel.
- Some 150 migrants stranded in the French city of Calais stormed the Channel Tunnel in an attempt to make it to British territory.
- One person was killed and two others were seriously injured Friday when an air medical transport helicopter crashed in Colorado.