Subway’s Garbage Kids Ad Fail

Via Puerto Rico. Translation: “Feed Them Better.”

Let’s go to the ad agency press note!

“In order to dramatize the bad eating habits in children, we designed child-shaped trash cans and placed them in shopping malls and food courts across 10 cities. (They) were also placed in parks, schools, and high-traffic streets. A child-shaped garbage truck also drove across 55 cities in Puerto Rico.”

How I read this ambient stunt:
“Subway is garbage. Feed Them Better.”

Ad agency: DDB Latina.

3. STUFF FOOTLONG IN HERE.

4. I CAN’T BELIEVE THAT THIS IS A REAL THING.