Perth, Australia, teenager Matt Corby is reported to have been the first person to post an image of a less-than-a-foot-long Subway Footlong (above).
Via Subway Australia’s official Facebook page.
“With regards to the size of the bread and calling it a footlong, “SUBWAY FOOTLONG” is a registered trademark as a descriptive name for the sub sold in Subway® Restaurants and not intended to be a measurement of length.”
That’s not what their advertising suggests. See below.