I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- The U.S. will release Israeli spy Jonathan Pollard after 30 years. The move isn't tied to the Iran nuclear deal, American officials say.
- Officials released new footage proving Sandra Bland was "alive and well" when her mugshot was taken. The release aims to counter social media rumors that she was deceased in the photo.
- The NFL has upheld Patriots quarterback Tom Brady's four-game suspension for his alleged involvement with the deflation of footballs 🏈