Provocative Literacy Ads Via France

Good ads for a great cause.

I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).

A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.

Ad agency: DDB Paris.

Check out more articles on!

Facebook Conversations
    Hot Buzz

    What’s The Weirdest Thing You’ve Ever Witnessed On Public Transportation?


    What’s The Most Awkward Thing You’ve Ever Done In An Interview?

    Now Buzzing