I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- A strong earthquake struck southern Taiwan, killing at least 13 people and causing buildings to collapse.
- Days before New Hampshire's presidential primary, John Kasich got back-to-back questions about a lead water crisis in his home state of Ohio 🇺🇸
- Do you know what happened in the news this week? Time to take our quiz.