I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- U.S. President Barack Obama said the United Nations climate summit in Paris could be a "turning point" in saving the planet 🌍 ›
- Planned Parenthood officials said they believed Friday's shooting at a Colorado Springs clinic was motivated by opposition to abortion. ›
- And Kobe Bryant wrote a poem announcing that he's retiring from professional basketball at the end of this season 🏀🎭 ›