I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- Austria and Germany will allow people seeking refuge from the war in Syria who are currently in Hungary to come to their countries. ›
- Rowan County, Kentucky, issued several marriage licenses today, but their validity is being questioned because jailed clerk Kim Davis's name isn't on them. ›
- U.S. Vice President Joe Biden said he isn't sure he has the "emotional energy" to run for president. ›