I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- The man accused in Friday's Planned Parenthood shooting in Colorado made his first court appearance. Charges are expected to be formally filed on Dec. 9. ›
- Cyber Monday 2015 could be the biggest online sales day in history, according to data from Adobe. Shoppers are on track to spend nearly $3 billion 💳📲
- And there's a hilarious new rap meme of Pope Francis, thanks to a photo taken over the weekend of him giving his blessing 🙏🎤 ›