win

Clever Safe Sex TV Spots

New, via Finland. NSFW-ish (no nudity)

Video available at: http://vimeo.com/51680497#.
Video available at: http://vimeo.com/51680495#.

The AIDS Council of Finland draws you in with sex, and then jars you using Facebook “Places” as a creative linchpin (Penis-pin? [Sorry]). The spots are quite effective, I think.

This is the TV execution of a print campaign (here’s one of the print ads, NSFW) from earlier this year. The TV is more powerful.

Ad agency: McCann.

ibelieveinadv.com

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