The videos were just uploaded to YouTube Friday by The South African office of ad agency TBWA.
Coming so soon after the Mountain Dew kerfuffle, this scenario may not play well with media critics, and would never fly on American TV.
That point aside, the creative linchpin of this new campaign makes for a rather brilliant way to sell letter writing and pens.
Two more new spots below featuring letters typed in Comic Sans and Broadway typefaces.
- Nicholas Winton, who saved more than 650 Jewish children from the Holocaust, died at 106.
- The fire at a South Carolina black church late Tuesday night wasn't arson, according to a preliminary investigation.
- The U.S. and Cuba have agreed to open embassies in Washington and Havana as they restore diplomatic ties after more than 50 years.