Promoted

Selling Pens With Ethnic Stereotypes In South Africa

It’s a new very funny — but perhaps insensitive— commercial for the popular global Uni-ball brand.

1.
Video available at: .

The videos were just uploaded to YouTube Friday by The South African office of ad agency TBWA.

Coming so soon after the Mountain Dew kerfuffle, this scenario may not play well with media critics, and would never fly on American TV.

That point aside, the creative linchpin of this new campaign makes for a rather brilliant way to sell letter writing and pens.

Two more new spots below featuring letters typed in Comic Sans and Broadway typefaces.

2.
3.

Check out more articles on BuzzFeed.com!

 
 

    Contributions

    Here Are The Top Stories
    • Nicholas Winton, who saved more than 650 Jewish children from the Holocaust, died at 106.
    • The fire at a South Carolina black church late Tuesday night wasn't arson, according to a preliminary investigation.
    • The U.S. and Cuba have agreed to open embassies in Washington and Havana as they restore diplomatic ties after more than 50 years.
    Get The News App

    Hot Buzz

    What Do You Wish You Knew About Dating In College?

    collection

    Which Literary Characters Do You Think Shouldn’t Have Died?

    collection

    Now Buzzing