The videos were just uploaded to YouTube Friday by The South African office of ad agency TBWA.
Coming so soon after the Mountain Dew kerfuffle, this scenario may not play well with media critics, and would never fly on American TV.
That point aside, the creative linchpin of this new campaign makes for a rather brilliant way to sell letter writing and pens.
Two more new spots below featuring letters typed in Comic Sans and Broadway typefaces.
- BP has agreed to pay a $18.7 billion fine to settle legal actions over the 2010 Deepwater Horizon oil spill.
- Liberia has reported three new cases of Ebola this week. The country was declared Ebola-free on May 9.
- A pilot has broken the world records for longest solo flight and longest non-stop flight ever taken in a solar-powered airplane ?