The videos were just uploaded to YouTube Friday by The South African office of ad agency TBWA.
Coming so soon after the Mountain Dew kerfuffle, this scenario may not play well with media critics, and would never fly on American TV.
That point aside, the creative linchpin of this new campaign makes for a rather brilliant way to sell letter writing and pens.
Two more new spots below featuring letters typed in Comic Sans and Broadway typefaces.
- Hillary Clinton and Bernie Sanders are facing off for the first time since the Bern's big win in New Hampshire. We're bringing it to you live 🇺🇸
- World leaders have agreed to a "cessation of hostilities" in Syria, U.S. Secretary of State John Kerry said.
- NYPD Officer Peter Liang was found guilty of manslaughter in the 2014 shooting of Akai Gurley, an unarmed black man.