The videos were just uploaded to YouTube Friday by The South African office of ad agency TBWA.
Coming so soon after the Mountain Dew kerfuffle, this scenario may not play well with media critics, and would never fly on American TV.
That point aside, the creative linchpin of this new campaign makes for a rather brilliant way to sell letter writing and pens.
Two more new spots below featuring letters typed in Comic Sans and Broadway typefaces.
- A BuzzFeed News investigation lifts the lid on a security scandal that the police and MI5 tried to keep secret.
- Two University of Cincinnati officers who were on the scene shortly after Samuel Dubose was fatally shot have been placed on leave. The officer accused of killing Dubose has been released from jail after posting bond.
- The new Apple TV will debut in September, along with its own App Store.