The videos were just uploaded to YouTube Friday by The South African office of ad agency TBWA.
Coming so soon after the Mountain Dew kerfuffle, this scenario may not play well with media critics, and would never fly on American TV.
That point aside, the creative linchpin of this new campaign makes for a rather brilliant way to sell letter writing and pens.
Two more new spots below featuring letters typed in Comic Sans and Broadway typefaces.
- Three major U.S. airlines — Delta, American, and United — have banned the transport of big game trophies after the illegal killing of Cecil the lion in Zimbabwe.
- In 2011, the death of Mark Duggan - an unarmed black man - at the hands of police officers in north London sparked nationwide riots.
- Two people were killed and at least 22 injured after a circus tent collapsed amid stormy weather Monday evening in New Hampshire.