Promoted

Renault "Va Va Voom" Ad Banned For "Objectifying Women"

It truly is amazing that shite like this is still being produced in 2013.

Video available at: http://vimeo.com/63090059.

The ad is titled: “Two unsuspecting guys take the Renault Clio for a test drive.”
Yes, “unsuspecting.”
This is yet another one of those fake ambient ads where we’re supposed to believe that the “unsuspecting” rubes aren’t pre-informed actors.
But that besides the main point — that this kind of stupid ad sets car advertising back 40 years, back to when you just laid a chick in a bikini on the hood of your car, snapped a shot, and called it advertising.
There’s not a lick of smart humor, not a lick of intelligence to be found in the spot.
Va Va Voom button?
England’s Advertising Standards Authority concluded the ad objectified the dancers and banned it for being likely to cause serious or widespread offence.
No shit.
Also read Elizabeth Day’s pointed take down of the ad at The Guardian.
Ad Agency: None.

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Contributions

    Here Are The Top Stories
    • Mullah Omar, the Taliban's reclusive leader, died more than two years ago, Afghan officials say. The Taliban hasn't commented.
    • Officials released new footage proving Sandra Bland was "alive and well" when her mugshot was taken. The release aims to counter social media rumors that she was deceased in the photo.
    • Michel Platini, the current UEFA president, will be a candidate in the 2016 FIFA election to replace Sepp Blatter ⚽️
    Get The News App

    Hot Buzz

    Ask Mel B Any Question You Have About “Spice World”

    collection

    What’s The Strangest Thing People Have Asked You About Being LGBT?

    collection

    Now Buzzing