Probably The Biggest Pair Of Short Shorts Ever In An Ad (NSFW-ish — Updated)

This ad for European Wax Center is currently being driven around Manhattan on the side of a tourist bus.

1. Update: The ad agency’s mock-up has been replaced with a shot of the real ad.

The target of this campaign are “all the fashionistas that are invading the city over Fashion Week, opinion formers and influencers,” according to Campaign Brief.

Jessica Coba, co-founder of European Wax Center, has this to say about the in-your-face ass ad:

“Our brand is on the rise among those women who love fashion and gorgeous skin, so a campaign during NY Fashion week was a natural extension of our national marketing campaign.”

If you happen to get this treatment done (women or men), send your “instagram” to copyranter, c/o BuzzFeed. I’ll do a post of all the smooth short-shorts shots. For posterity.

Ad agency: Strawberryfrog.

Via campaignbrief.us

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