Pick For Best Commercial Of The Year

The Cannes Lions International Festival of Creativity—the world’s premier advertising event—starts today. This Japanese spot deserves to win gold (it won’t).

ID: 369752

It’s an ad for the Sunshine Sakae department store that was not directed by Michel Gondry, despite what Google tells you. (His rep emailed me to clear the air.)

This commercial represents everything that is good about advertising.

It won’t win though because it kind of mocks advertising, which is why I like it. No, some bigger advertiser like Nike or Google will win.

Ad agency: Asatsu-DK, Tokyo.

I will be updating all week on my industry’s disgusting autofellation via the south of France.

ID: 369764

Check out more articles on BuzzFeed.com!

  Your Reaction?

    Hot Buzz

    17 Mind-Blowingly Delicious Noodles To Try In NYC


    31 Reasons Potatoes Are The Best Thing At Thanksgiving


    Now Buzzing