Old Spice Has A New Spokesman—Who Dumps Heather Graham

“I believe in my smellf.”

Video available at: http://youtube.com/watch?v=dOFj9toF4Ho.

I like this latest “self-help” execution of the ongoing Old Spice ad insanity pouring out of Oregon ad agency Wieden & Kennedy.

The group of friends scene is wonderful, the eco-sports car scene is nice, and of course the Graham dump is a Win. But: the stupid horse race ender is, well, stupid, and a big letdown.

Next time, let me creative direct, W&K. You’ll hit the homer instead of the pulling up for a triple. Kisses, you hacks.