This clip is an excerpt from an almost 9-minute film (video below) that Apple created for an international sales force meeting in Hawaii in 1984, according to Network World.
“General, you and your brave fighting force have a rendezvous with destiny. Your battle will be long. It will be hard, but it will be won. I’m sure your victory will be great. Insanely great.”
The “battle” at the time was with IBM.
The long video, below, includes this cadence at the beginning:
“Macintosh is where it’s at, we’re gonna kick the Big Blue’s ass.”
If you make it to the end, you’ll see a room of IBM-using drones liberated by the Mac division. The blond woman was apparently meant to be the same character as the hammer-throwing woman in the “1984” commercial.
I’m no big fan of ad agencies, but this epically laughable effort (cost: $50,000) illustrates why it is usually a good idea to pay an agency to do even your internal sales videos.
- Bernie Sanders and Donald Trump have won the New Hampshire primaries for the Democratic and Republican nominations 🇺🇸
- The Supreme Court put on hold President Obama's climate change plan, which aims to curb carbon dioxide emissions from power plants.
- And thank the Force: Disney's profits hit an all-time high of $2.9 billion after the latest *Star Wars* film release ✨💰