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New McDonald’s Lamb Burger Billboard In Australia

This may seriously damage your childhood.

Last week, McDonald’s rolled out their new Serious Lamb Burger in Australia and New Zealand (where McD’s is known as “Maccas”).

From the press note:
“The product, developed over two years, is centered on a lamb patty made of egg, breadcrumbs, onion, parsley, rosemary, oregano and garlic.”

Ad agency: DDB Australia.

theinspirationroom.com

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