New McDonald’s Lamb Burger Billboard In Australia

This may seriously damage your childhood.

Last week, McDonald’s rolled out their new Serious Lamb Burger™ in Australia and New Zealand (where McD’s is known as “Maccas”).

From the press note:
“The product, developed over two years, is centered on a lamb patty made of egg, breadcrumbs, onion, parsley, rosemary, oregano and garlic.”

Ad agency: DDB Australia.