It’s actually a Lynx face, because, you see, the Lynx possesses eyesight so strong, it can spot a mouse 250 feet away. But, how most consumers are supposed to figure out that that…face belongs to a Lynx is a freakin’ mystery. Also a friggin’ mystery is how the Hell this ad sells Sears Optical to the non-wildcat expert.
What is not a mystery, is that this is one bizarre-ass — albeit clean — ad.
Ad agency: Lg2, Quebec.
- The death penalty should still be considered for Colorado theater shooter James Holmes, a jury decided.
- President Obama unveiled a climate change plan on Monday that calls for federal limits on the amount of carbon power plants can produce.
- California Gov. Jerry Brown called for a state of emergency as wildfires burned thousands of acres by Sunday and forced hundreds of evacuations.