It’s actually a Lynx face, because, you see, the Lynx possesses eyesight so strong, it can spot a mouse 250 feet away. But, how most consumers are supposed to figure out that that…face belongs to a Lynx is a freakin’ mystery. Also a friggin’ mystery is how the Hell this ad sells Sears Optical to the non-wildcat expert.
What is not a mystery, is that this is one bizarre-ass — albeit clean — ad.
Ad agency: Lg2, Quebec.