It’s actually a Lynx face, because, you see, the Lynx possesses eyesight so strong, it can spot a mouse 250 feet away. But, how most consumers are supposed to figure out that that…face belongs to a Lynx is a freakin’ mystery. Also a friggin’ mystery is how the Hell this ad sells Sears Optical to the non-wildcat expert.
What is not a mystery, is that this is one bizarre-ass — albeit clean — ad.
Ad agency: Lg2, Quebec.
- Two bomb attacks in Nigeria's central city of Jos killed at least 44 people.
- Greek Finance Minister Yanis Varoufakis has resigned following an overwhelming "no" vote on new austerity measures tied to further bailout funds. The country's future in the eurozone is uncertain.
- The U.S. defeated Japan 5-2 in Vancouver in the final match of the FIFA Women's World Cup. It was the highest scoring final in the history of the tournament ⚽️