New Bookstore Ads Capture The Magic Of Reading

For anyone who has ever read a good book in bed.

1. Robert Service’s biography, Stalin

ID: 1422537

The campaign is for Steimatzky Books, the largest and oldest bookstore chain in Israel.

The headline is such a nice understated and truthful statement. Thankfully, the copywriter didn’t try be too “twisty” with the line.

The visuals are very literal — something that I often have a problem with — but this is a literary campaign! So, they work. The art direction and photography are both excellent (I love the Stalin layout).

Ad agency: ACW Grey Tel Aviv.

ID: 1422589

2. The Adventures and Memoirs of Sherlock Holmes

ID: 1422547

3. Pippi Longstocking

ID: 1422552

4. The Monk Who Sold His Ferrari

ID: 1422523

5. Don Quixote

ID: 1422562

6. The Fellowship Of The Ring

ID: 1422557


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