New Belgian TV Commercial Mercilessly Mocks Alzheimer’s Suffers

But the payoff is good? So it’s OK? Using humor in serious health PSAs is always tricky.

Video available at: http://vimeo.com/39822761.

It’s for the Flemish League Alzheimer’s Association.

I have two close relatives with Alzheimer’s disease, and it’s been absolutely terrifying watching both of them lose their memory, identity, and will to live.

What do you all think? Is the above commercial (Ad agency: Mortierbrigade, Brussels), which gets right to the funding issue, effective?

Or would rather see a scary, emotional approach, as portrayed below in a 2009 French spot by Saatchi & Saatchi Paris?

Check out more articles on BuzzFeed.com!

Facebook Conversations
          
    Hot Buzz

    People Are Using The FaceFusion App To Turn Themselves Into Creepy Animal-Human Hybrids

    collection

    What’s The Weirdest Tinder Message You’ve Ever Received?

    collection
    Now Buzzing