New Belgian TV Commercial Mercilessly Mocks Alzheimer’s Suffers
But the payoff is good? So it’s OK? Using humor in serious health PSAs is always tricky.
It’s for the Flemish League Alzheimer’s Association.
I have two close relatives with Alzheimer’s disease, and it’s been absolutely terrifying watching both of them lose their memory, identity, and will to live.
What do you all think? Is the above commercial (Ad agency: Mortierbrigade, Brussels), which gets right to the funding issue, effective?
Or would rather see a scary, emotional approach, as portrayed below in a 2009 French spot by Saatchi & Saatchi Paris?
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Bonzo Gal a year agoI don’t think the ad makes fun of people with Alzheimer’s- it makes the boy look like a creepy little asshole taking advantage of a sweet old lady with Alzheimer’s. It’s an okay ad. But I think people are better served by seeing/knowing how completely devastating Alzheimer’s can be. One of my favorite authors, Terry Pratchett, has early onset Alzheimer’s and he does a great job talking about how heartbreaking it is, while still retaining his sense of humor about life.
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itmustbeken a year agoMaybe it is perspective. I’m dealing with my grandparents slow & painful slide into Alzheimers. As soon as word spread that they had it, people in their neighborhood (friends and strangers alike) started taking advantage of them like the first commercial. Advertising, like entertainment, has become shocking & vile but tells the world its thought-provoking. When its all said and done, the agency made the ad…the client approved it and paid for placement.
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Jennifer O. a year agoI find it funny in a dark way but it doesn’t help their cause, especially if it offends people with Alzheimer’s or their families. ad agencies need to find a balance.
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