Here’s Pepsi’s official statement:
“We understand how this video could be perceived by some as offensive, and we apologize to those who were offended. We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.”
Dr. Boyce Watkins at Your Black World said this about the ad:
“…in the world of Mountain Dew, every single suspect is black. Not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show: Gold teeth, “mean mugging,” sun glasses wearing, white-t sportin, hard core n*ggaz ready to “get into some ol gangsta sh*t.” Apparently, this is the kind of ad you put out if you want to appeal to the black male demographic.”
From this ad reviewer’s point of view, it’s just not the least bit funny, either.
Mountain Dew, for years now, has been all about branding itself with EXTREME advertising. (Here’s a rad Chuck Norris spot.) Perhaps, they should consider dialing it back a notch.
UPDATE: Pepsi is scrubbing the Web of all copies of the video. We made a copy, but can only show you a short clip, for legal reasons.
UPDATE #2: Here’s Tyler’s manager’s response.