Mos Def Interprets The Poems Of Muhammad Ali

Inside a dramatically-lit boxing ring. They’re ads via Louis Vuitton, but so what. Pretty cool stuff.

“Dream” (above) is the better of the two, simply because it’s a better poem. Ali was, and still is, the greatest of all time. The in-ring broom “calligraffiti” is by Niels Shoe Meulman. Videos directed by Stuart McIntyre of Steam Films. “Word,” below.

Here’s the dedicated website.

Ad agency: Ogilvy France.

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