Promoted
Tech

"Likes" Don’t Save Lives

Brutally honest, refreshing new ads via Sweden.

The ad agency press note:

It’s easier than ever to support a good cause — all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine.

“Absurdness” — I couldn’t have said it better.
Too often, these types of PSAs are too obtuse or too cutesy melodramatic.
This just shoves the message straight in your face.

Ad agency: : Forsman & Bodenfors, Sweden.

Check out more articles on BuzzFeed.com!

 
 
Here Are The Top Stories
  • More debris – believed to be part of the missing aircraft MH370 – has been found washed up on the Indian Ocean island of Réunion on Sunday.
  • Cilla Black, the legendary English singer and TV star, has died at her home in Spain, according to local police. She was 72-years-old.
  • A conservation group at Oxford University told BuzzFeed News that media reports of Jericho's death were not true and that the 11-year-old lion was "alive and well".
Get The News App

More News

More News

Now Buzzing