The reason why the question is being is asked is unexpected and pretty sad. It’s a great idea, but I’d like to see a follow-up video of how the kids feel about being used in the ad.
The video, via the Nike Foundation, debuted this week at the Clinton Global Initiative. The call-to-action url, designedtomove.org, is described as:
A Physical Activity Action Agenda. More than 70 experts from a wide range of disciplines contributed to the development of the fact base and this framework. These are the champions who are committed to working together to create a new future.
I think Nike should have asked their now-famous “Fat Kid” what he would do with that time.
Director: Lance BangsAd agency: Wieden & Kennedy