I don’t get it.
Even though they’re acknowledging the sadness, it’s like they’re making that sense of grief into their main selling point. I don’t know anyone who would say “Hey Concierge, I really want to cry today… can you recommend a museum for that?” Even if there were such a person, they would already know that Holocaust museums are upsetting. So it’s like this ad company just reeeeally wanted to use that visual gag, no matter what. They should just focus on the quality of the exhibits for this campaign, and save the visual puns for car ads.
Somebody went with the FIRST idea that popped into their head and never stopped to think whether it might not be appropriate. It’s not that this is offensive, exactly - they’re not making light of suffering, they’re certain that their visitors will feel very deeply about it. But it’s cheesy as hell, and that is completely the wrong kind of tone for an institution as important and sombre as a Holocaust museum. It’s a museum commemorating one of the darkest and most upsetting periods of human history; it’s not a novelty museum of “cigarette packets through the ages”. Frivolity is misplaced, here.
It’s not offensive per se. Standing in front of a horrible image of the injustices against mankind, especially children, would certainly result in tears shed. Making that point with the visual reference is a stretch. Not offensive though. I think it’s an odd ad because I’m not sure what they are selling. This doesn’t really make one want to visit. It’s odd to lure customers with the idea of sadness.
HOLD ON FOLKS, before we all get our tail feathers ruffled up over here, how about Copyranter explains to us why this is considered offensive… maybe those of us who think the floor is wet from tears are missing something. Ok Copyranter, the [wet] floor is yours, go on, honey.