Via The Moscow Times:
The photograph, taken by a user called Starovoitova from the Urals city of Yekaterinburg, was the most popular in this week's IKEA photo gallery at the time that the furniture giant deleted it from its site.
As of yesterday morning, the picture of four youths wearing multicolored masks and sitting on IKEA furnishings remained in first place. It has garnered more than 1,400 "likes" so far.
In place of the picture, visitors to IKEA Russia's site now see a statement that reads: "IKEA is a commercial organization that operates independently of politics and religion. We cannot allow our advertising project to be used as a means of propaganda."
If you want to be more "social" and get more intimate with your customers and even hand over creative control to them, you better be ready for anything.