Hate Children? Then Watch This Glorious Ad

This Durex condoms commercial was just named Spec Ad of the Year. posted on

The spot was just named Spec (speculative) ad of the year by the Association of Independent Commercial Producers (AICP).

It is a masterfully produced ad, directed by Paul Santana.
The four home scenarios are all so different, but all end with a painful yet hilarious crotch shot.
“Protect Yourself” indeed.

I must point out, though, that this is not an original idea.
Check out a very real ad from 2003 for Zazoo condoms via Belgium, below. It is as inelegant as the above video is artistic. But both work equally well, I think.

Ad agency: Duval Guillaume.

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