Sorry, I am not an ad reviewer on this post.
Contrary to what Sarah Palin thinks, these beautiful predators are 400 million years old. But rich, well-fed human predators, particularly along the Pacific Rim, would rather give up their ecosystem than their shark fin soup.
The South African office of worldwide ad agency TBWA, acting on behalf of the Endangered Wildlife Trust, constructed and erected these bloody fin sundials in a few cities.
Creatively, I’m not crazy about the effort; it’s not dramatic or interesting enough to go viral on the Web.
But hopefully, every little thing helps. Watch the video. Watch the fin-less shark get kicked back in the water to die. Go give money.
- More debris – believed to be part of the missing Malaysia Airlines plane MH370 – has been found washed up on the Indian Ocean island of Réunion on Sunday.
- A conservation group at Oxford University told BuzzFeed News that media reports of Jericho's death were not true and that the 11-year-old lion was "alive and well".
- A Memphis police officer was shot dead on Saturday night while conducting a routine traffic stop, according to a statement from the Memphis Police Department.