“See Asia Like Asians Do” Ad Accused Of Racism
A lot of forethought and planning went into this ad, from inception to placement, but no one seems to have worried about that whole “maybe this is racist?” question. Which is kind of a big one. Thoughts?
Ukrainian travel agency Multipass wanted to promote travel to Asia. This is their outdoor poster campaign, created by Kiev ad agency Tabasco.
Making slanty eyes for a spontaneous Olympics photo is one thing, but this is a poster that took weeks to get from idea to placement.
Not sure how well it will work, but it probably won’t help Ukrainian tourism via Asia.
Source: adsoftheworld.com
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- hibizby thinks "See Asia Like Asians Do" Ad Accused ... is OMG & Win
- watersofteners thinks "See Asia Like Asians Do" Ad Accused ... is Unbelievable & WTF
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- Lennon D. thinks "See Asia Like Asians Do" A... is LOL
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- pollye2 thinks "See Asia Like Asians Do" A... is Fail
- sessanatorrox1973 thinks "See Asia Like Asians Do" A... is Fail
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sessanatorrox1973 10 months agoDumb. I don’t see how someone would think this is clever or amusing.
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- kpol thinks "See Asia Like Asians Do" A... is Irresistible
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- Van thinks "See Asia Like Asians Do" A... is Trashy, WTF & Fail
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- avivah thinks "See Asia Like Asians Do" A... is Fail
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Krissy Diggs 10 months agoIt might be racist but DAMMIT if it isn’t BRILLIANT! That’s some epic use of negative space and changed perception. You REALLY do have to squint to see the words clearly due to how they vibrate. Given the look and intent of the ad is a bit off… the concept is really cool.
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- Vixenly thinks "See Asia Like Asians Do" A... is LOL & OMG
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Cinnamon Broom 10 months ago
I’m sorry, but the “prejudice, discrimination, or antagonism” definition of racism is a little narrow. By that benchmark, there would be nothing wrong with using blackface to refer to African Americans, or using a limp wrist to signify gay people. Both of those things are offensive, and both are substantively equivalent to this ad.
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- rezah thinks "See Asia Like Asians Do" A... is WTF
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Rasmus Nielsen 10 months ago
I’m sorry, but if you find this racist, you need to lighten up. It may not be funny at all, but no more offensive either. Think of how best friends always tease each other in a loving way. As everyone in the world needs to become just a bit closer, everyone should be able to take a gag once in a while.
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multichampion 10 months agoi can read it fine without going slant eye, and cant see shit when i do.
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Eduardo M. 10 months agopoints for creative use of typography minus points for using equivalent of blackface
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EoinDM 10 months agoI think we too often forget what racism actually is. This is definitely not “prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one’s own race is superior.” - we need to chill. Not everything is an attack on another person.
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