“See Asia Like Asians Do” Ad Accused Of Racism

A lot of forethought and planning went into this ad, from inception to placement, but no one seems to have worried about that whole “maybe this is racist?” question. Which is kind of a big one. Thoughts?

Ukrainian travel agency Multipass wanted to promote travel to Asia. This is their outdoor poster campaign, created by Kiev ad agency Tabasco.

Making slanty eyes for a spontaneous Olympics photo is one thing, but this is a poster that took weeks to get from idea to placement.

Not sure how well it will work, but it probably won’t help Ukrainian tourism via Asia.

ID: 386662


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