So, Hostess is dead. But, dammit, they went out, advertising-wise, with a loud guffaw.
These “Reach For The Gold” ads are pure low-budget champions. No, Twinkies were not the official shit food of the US Olympics team (That was McDonald’s). But Hostess pulled off a wonderful bit “ambush” marketing with this effort. An effort that will — maybe — outlive the the last spongy, disgusting Twinkie.
Ad agency: Bernstein-Rein.
- The battle to replace Supreme Court Justice Antonin Scalia, who died Saturday, is expected to elevate the role of the court in an unprecedented way.
- U.S. Republican presidential candidates had their nastiest debate yet in South Carolina 🇺🇸
- And "Deadpool" made $135 million this weekend, the best U.S. debut for an R-rated film. That's a lotta chimichangas 💵