Title: “WAR” — mother and dying child.
2. “Liking Isn’t Helping”
That’s the headline for these gut-punch ads for Crisis Relief Singapore. The copy: “Be a volunteer. Change a life.”
The ad agency used real press photos, and then expertly Photoshopped in the “thumbs up” hands.
I’ve seen a lot of this type of PSA campaign over the years, but these ads really inspire action.
Words are meaningless. “Likes” even more so.
Ad agency: Publicis, Singapore.
Two more ads below.
- After almost a week, Brussels lowered its terror threat level to 3, the nation's second-highest. One of the suspected Paris attackers remains at large. ›
- Russia's athletic federation has accepted its suspension after report found evidence of "widespread doping." ›
- And President Obama actually made his daughters laugh at the annual White House turkey pardon. ›