Title: “WAR” — mother and dying child.
2. “Liking Isn’t Helping”
That’s the headline for these gut-punch ads for Crisis Relief Singapore. The copy: “Be a volunteer. Change a life.”
The ad agency used real press photos, and then expertly Photoshopped in the “thumbs up” hands.
I’ve seen a lot of this type of PSA campaign over the years, but these ads really inspire action.
Words are meaningless. “Likes” even more so.
Ad agency: Publicis, Singapore.
Two more ads below.
- Two bomb attacks in the central Nigerian city of Jos have killed at least 44 people.
- Greek Finance Minister Yanis Varoufakis has resigned following an overwhelming "no" vote on new austerity measures tied to further bailout funds. The country's future in the eurozone is uncertain.
- The U.S. defeated Japan 5-2 in Vancouver in the final match of the FIFA Women's World Cup. It was the highest scoring final in the history of the tournament ⚽️