The commercial was produced in 1995 by Ogilvy & Mather, London. Anti-gay groups immediately went apoplectic over the spot (it is massively offensive) so Guinness pulled it. That’s a shame.
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Bod Almighty 7 months agoThis ad was aired in 1995 at a time when the UK was starting to get over, but still had major stereotyping of the Gay Community. By portraying a Gay couple as (for the time) ‘Normal, Everyday People’ instead of the usual ‘Flamboyant Mincer’[sic] image that was the norm. I think it was done very well indeed, but the ‘Shock of the regular’ point rattled a few cages for which Guinness shouldn’t have backed down from…
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copyranter 7 months ago
I could see how you could read it that way, with the closing line.
But it is pro-gay. -
allentaylorg 7 months agoI read the tagline as “love doesn’t always make sense”, the unorganized, high-maintenance business man, and the long-suffering domestic partner—what do they have in common? That was the tag line of a number of their other ads at the time, including one that ended with a quote “a woman needs a man like a fish needs a bicycle”, followed by a literal fish riding a literal bicycle.
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