Giant Dragon Skull Spotted On British Beach

It’s a very cool promo for Game of Thrones.

From the BlinkBox press note:

BlinkBox, the VOD service offered by British retailer Tesco, offers Internet users series episodes soon after their release. To promote the arrival of the third season of Game of Thrones, the service installed a giant dragon skull on an English beach. The installation is inspired by the scene where Arya Stark discovers the dragon skull in the dungeons of Kings Landing.

The impressive skull is up on what is know as Jurassic Coast (because fossil pieces are often found there) in Dorset. It is smartly branded with flags stuck in nearby sand castles. Very nice unconventional advertising.

Behind the scenes video below.

Via paper-plane.fr

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
 

    Contributions

    Hot Buzz

    29 Things You Didn’t Know You Could Do In South Australia

    These Breathtaking Photos Will Show You Australia Like You’ve Never Seen It

    Now Buzzing