From the BlinkBox press note:
BlinkBox, the VOD service offered by British retailer Tesco, offers Internet users series episodes soon after their release. To promote the arrival of the third season of Game of Thrones, the service installed a giant dragon skull on an English beach. The installation is inspired by the scene where Arya Stark discovers the dragon skull in the dungeons of Kings Landing.
The impressive skull is up on what is know as Jurassic Coast (because fossil pieces are often found there) in Dorset. It is smartly branded with flags stuck in nearby sand castles. Very nice unconventional advertising.
Behind the scenes video below.
- BP has agreed to pay a $18.7 billion fine to settle legal actions over the 2010 Deepwater Horizon oil spill.
- Boko Haram has killed 97 people at mosques in northeastern Nigeria, a government official told AP.
- Former Virginia Sen. Jim Webb, a Democrat with a military background, is running for president.
- Tidal is now the only place you can stream Prince's music. He's pulled his work from other services, like Spotify.