One simple little linchpin, and you’ve got an interesting commercial about a very dull subject.
No depressing office supplies shots. No depressing voiceover doofus. Just a nice low-key spot with a little wink that sells me. Bravo.
Ad agency: David (part of the O&M clusterfuck, named after founder David Ogilvy), Brazil/Argentina.
- Hillary Clinton and Bernie Sanders are facing off for the first time since the Bern's big win in New Hampshire. We're bringing it to you live 🇺🇸
- World leaders have agreed to a "cessation of hostilities" in Syria, U.S. Secretary of State John Kerry said.
- NYPD Officer Peter Liang was found guilty of manslaughter in the 2014 shooting of Akai Gurley, an unarmed black man.