Funny International Commercial Of The Day

It’s a new spot for Staples, via South America.

Video available at: http://youtube.com/watch?v=sKi0w9mvJDs.

One simple little linchpin, and you’ve got an interesting commercial about a very dull subject.

No depressing office supplies shots. No depressing voiceover doofus. Just a nice low-key spot with a little wink that sells me. Bravo.

Ad agency: David (part of the O&M clusterfuck, named after founder David Ogilvy), Brazil/Argentina.