The Jolly Green Giant used to be really, really creepy.
But, that was unintentional (probably, I can’t say for sure).
Now, he’s really, really well hung.
In a new web video, “Extra Vegetable Affair,” a man catches his wife “cheating.” Geoff hears his wife moaning ecstatically — with something in her mouth — until she then says “soo much bigger than I’m used to,” which makes Geoff break down in tears (As any man would upon hearing such words, I hear).
But! Ends up, after spokes-douche Robert Benet kicks down the unlocked bedroom door, Amy is just sliding big vegetables in her mouth.
Pretty racy stuff from a 100+-year-old Minnesota brand (now owned by General Mills).
But as Adage points out, this is now an actual trend with formerly-conservative companies.
Unfortunately, Saatchi & Saatchi failed at making the video appealing, or even very funny.
As with most of these longform YouTube ads, this one is too long by half.
A second spot from the campaign, below, featuring a gay couple is slightly better, but also waay too long. Bruce thinks his partner Hank is cheating at word games.