Five Funny, Fake Undesirable Magazine Covers

Conceived by a London ad man to keep people from stealing his favorite magazine.

1. 1.

Cock-a-Doodle-Don’ts—precious.

Advertising trade mag Lürzer’s Archive claims it is the “most stolen” magazine around. Anybody who’s ever worked in an ad agency will tell you that’s not far from the truth.

W&K London’s Ben Gough was tired of people stealing his copy. So, he came up with these titles and got Mark Denton, photographer Fern Berresford, and designer/typographer Kate Henderson from Coy Communications to help him create the covers.

Four more below.

3. 2.

I can’t think of a more undesirable title.

4. 3.

Where’d they find this guy?

5. 4.

My fellow ad creatives will appreciate this one.

6. 5.

The word “Stunning” makes this cover.