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First World Problems Read By Third World Kids

From Haiti. It’s a new TV commercial for Water Is Life.

Does turning an ironic meme into a serious PSA work?
I’m on the fence here, a place I never sit.
I want it to work. Badly.
And the First World Problems the ad agency collected are good ones.
It’s a great concept.
I just think the commercial is missing something that keeps it from being classic.
More humor, more seriousness, a different setting?
I’m probably wrong.
What do you think?

Ad agency: DDB NYC.

Skeptical Third World Kid is skeptical about this campaign working.

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