Does turning an ironic meme into a serious PSA work?
I’m on the fence here, a place I never sit.
I want it to work. Badly.
And the First World Problems the ad agency collected are good ones.
It’s a great concept.
I just think the commercial is missing something that keeps it from being classic.
More humor, more seriousness, a different setting?
I’m probably wrong.
What do you think?
Ad agency: DDB NYC.
Skeptical Third World Kid is skeptical about this campaign working.
- [Dominica Prime Minister Roosevelt Skerrit said that Tropical Storm Erika killed 20 people there, and set the island back 20 years from the damage. ›] (http://www.buzzfeed.com/stephaniemcneal/at-least-5-people-are-missing-after-tropical-storm-erika-thr)
- [Police are investigating the death of Jamycheal Mitchell, 24, who was arrested months ago in Virginia for allegedly stealing about $5 worth of groceries. He was found dead in his jail cell last week. ›] (http://www.buzzfeed.com/jimdalrympleii/black-man-held-for-months-for-stealing-5-worth-of-snacks-fou)
- Owen Labrie was found not guilty of felony sexual assault charges stemming from a 15-year-old former student's accusations that he raped her at St. Paul's School. ›