Does turning an ironic meme into a serious PSA work?
I’m on the fence here, a place I never sit.
I want it to work. Badly.
And the First World Problems the ad agency collected are good ones.
It’s a great concept.
I just think the commercial is missing something that keeps it from being classic.
More humor, more seriousness, a different setting?
I’m probably wrong.
What do you think?
Ad agency: DDB NYC.
Skeptical Third World Kid is skeptical about this campaign working.
- At least nine people in Colorado Springs were injured in a shooting near a Planned Parenthood clinic, officials said. ›
- At least 15 people were killed after a suicide bomber attacked a Shiite Muslim procession of hundreds of people in Nigeria. ›
- And how well do you know what happened in the news this week? Take our quiz. ›