Popular Make-Up Artist Shows How To Cover Up Domestic Violence

Lauren Luke, Panacea81 on YouTube (111 million views), has some helpful tips for when you get your face smashed into the coffee table.

Video available at: http://youtube.com/watch?v=d-XHPHRlWZk.

Famous Internet make-up artists are all the rage these days for public service ads.
Last week, you saw Nikkie in a superb award-winning PSA against applying make-up while driving.
This effort isn’t quite as powerful. The tension builds nicely, but it needs a better ending—like what we got in Nikkie’s video. Still, effective, I believe.

Ad agency: BBH London.