Facebook’s First Major Ad Is Wickedly Overdramatic
Facebook says Facebook is like a chair. A doorbell. A dance floor. A great nation. Facebook is EVERYTHING.
OK, very serious voiceover lady. You’re depressing the living crap out of me. Are you really telling us that Facebook is humanlty’s only hope against the universe—the “vast, dark universe?”
The spot is titled “The things that connect us.” And it is some bombastic big agency braggadocio. I guess they feel like they’ve earned it: The release of the ad was timed to coincide with the site passing the one billion active user mark. Who knows how long it’s been in the can.
For now, the spot lives just online.
Look for it hit TV, soon. (Two billion’s the next goal.)
Ad agency: Wieden & Kennedy.
It’s the Year of the Chair.
HOT ON
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stickyhips 8 months agoLike someone else mentioned, this is kind of moving but I find it a bit ironic that it mainly consists of images of people actually spending time together.
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Terra Smith 8 months ago
Instead of just labeling this “Trashy, Wtf, Fail” I think the video itself is actually very well put together and kind of moving. The premise on the other hand, No. Facebook is not a chair or a doorbell or the universe. But whoever they have working in the creative department, thumbs up to you.
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spinthestars 8 months ago
“You know what’s cooler than a million users? A billion users.”
BAM! Better ad. -
- spinthestars thinks Facebook's First Major Ad Is... is LOL
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