Earth Day Tampon Ad Features Talking, Condo-Developing Crab

Earth Day is Sunday.

Video available at: http://youtube.com/watch?v=vNIyDxeOL38.

I’m pretty sure crabs and tampons shouldn’t be in the same ad, but maybe I’m wrong.

So, o.b. yesterday released this Earth Day video—starring crustacean beachfront developer “Jimmy Ocean”—touting the fact that the J&J brand is plastic applicator-free.

Not having a hoo-ha, I’m not in the strongest position to argue for or against the merits of this message delivery execution. What I can say, without question, is that this is the weirdest Earth Day ad I’ve ever seen.

Ad agency: LBi