The ad for Pearl Izumi running shoes is running in the latest edition of Canadian Running magazine.
If you read the copy (blown up, below), you find out that the company was concerned about posting a fake dead dog in their ad — they set up a site, http://www.pearlizumi.com/dogcpr, as part of the new campaign (the url is now dead).
Pearl Izumi apologized for the ad (below).
Runners are a very loyal bunch of people. Once they find a shoe they like, they will go to the ends of the earth (and the internet) to find/buy more pairs of their favorite shoe.
Dog owners are also a very loyal bunch of people.
A lot of runners are dog owners.
Something Pearl Izumi should keep in mind for future advertising efforts.
See the two other ads from the campaign below.
Ad agency: Genesis, USA.
3. Here’s the bodycopy portion of the ad.
- At least three people – including a police officer – died in a shooting at a Planned Parenthood in Colorado Springs. The suspect is in police custody. ›
- At least 15 people were killed after a suicide bomber attacked a Shiite Muslim procession of hundreds of people in Nigeria. ›
- And how well do you know what happened in the news this week? Take our quiz. ›