I know it’s a massive cliche, but I’m old enough to have worn Converse before they were cool. High-top black Cons were my basketball shoe freshman year in high school — not because they were cool, but because there wasn’t shit-all available shoe-wise for b-ballers back then. Think Hoosiers. Frankly, they sucked — no support, not very good traction. (Sophomore year I switched to a pair of Adidas Superstar high-tops, much better.)
Since then of course, they’ve become the one sneaker that anybody, from the biggest asshole jock to 90-year-old Great-Grandmothers — and everybody in between — can wear comfortably and proudly. That’s why Nike smartly, and rather quietly, bought them.
Their advertising worldwide hasn’t done anything to hurt that reputation.
Here’s some of the cooler ads.
2. Thailand, 2001
Nice. Take a product con, and turn it into a pro.
4. Japan, 2001.
Worldwide culture leader Japan has done some of the strangest ads.
Here, they take a bit of a Benetton approach, with disturbing illustrations of a laughing soldier and an elephant killed by poachers over a product line shot.
6. United States, 2005.
Gorgeous ads, great concept.
7. United States, 2007.
Converse ran these silent anti-ad ads on MTV.
Second spot below.
8. United States, 2007.
10. Poland, 2007.
With these shoes, I thee wed.
Very nice spread ad.
The day my wife and I got married at the NYC clerk’s office, an Asian wedding party came in. All the men were wearing grey tuxedos and new red high-top Cons. They looked fantastic.
11. United States, 2009.
To launch their customizable Converse One line, the brand created these “mutant” animal posters and put them up on city streets.
12. Poland, 2007.
Polish creatives decided the shoes would make cool-looking masks. And they do.
13. Worldwide, 2008.
The “Connectivity” ads ran as spreads in magazines and outdoors.
The spot-your-favorite-music-star execution was very popular.
Below is their new campaign for Summer 2013, via the United States.
While the ads are nicely designed and photograph, the concept leaves one wanting.
The line feels like it’s fresh out of the mouth of a very uncool Marketing Director.