Brazilian Ad Agency (Probably) Steals NYC Art Director’s Award-Winning Nike Bench Idea

F/Nazca Saatchi & Saatchi, Nike’s Brazilian agency of record, just released this smart ambient bench ad for their client. Thing is, an NYC AD won two student awards back in 2009 with the same exact idea.

Left: F/Nazca Saatchi & Saatchi’s image, released to the press last week. “Corra” is “Run” in Portuguese.

Right: Anna Echiverri’s image, created more than three years ago by her and and her creative partner Annie Chiu. It is very widely known amongst ad creatives, and has often incorrectly been cited as real Nike work.

Echiverri works at SapientNitro here in New York. (Update: she now is at Arnold in Boston.)

Care to comment, Nike?

ID: 282209

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