The ad agency press note:
It’s makes for a nice way to execute a serious message.
“New Zealand’s binge drinking culture makes headlines most weekends. Accordingly, Steinlager has launched a cleverly crafted campaign that employs humour to get the message across.
The internet is full of pranks played on those who have had a bit much to drink. Naturally, the spotlight is usually on the prankee, rather than the pranker. “Be the artist” aims to give kudos to the person who retained enough of their wits at the end of the night to put pen to forehead, and demonstrate that the sensible drinker can also be the most fun at a party.”
The campaign also includes a video (below) and a “be the artist” app which lets people make and share ink-punkings of their pissed friends.
Ad agency: DDB, Auckland.
4. The best one of the lot.
Video directed by: Damien Shatford.
- The U.S. has formally requested that Switzerland extradite 7 top FIFA officials who were arrested in Zurich in May.
- The U.S. government is investigating possible unlawful coordination by some airlines to keep prices high ✈️
- Leaders of the U.S. Episcopal Church, which appointed an out gay bishop in 2003, have voted to let clergy perform religious same-sex marriages.