Promoted

Australian Ad Banned Because Of Unsmiling Naked Models

It wasn’t banned because they are naked, it was banned because they aren’t smiling.

The ad (left) for Ella Baché skincare products has been banned because the models’ “serious facial expressions increased the sexual overtones of the image”, according to Australia’s Outdoor Media Association (OMA).

The photo was to be used as part of national outdoor campaign. In its place, a poster featuring the same models smiling (above, right) will be used.

Faie Davis, Ella Baché’s creative director was nonplussed:

“This bizarre decision is the epitome of political correctness, indicating that as a society we are becoming very fearful of putting a foot wrong, with the result that stymies creative thinking. In the past we have produced ads approved with nude men and women hugging and kissing, yet now we have an industry self-regulator making judgments on the different sexual mores of a smile or serious expression of models.”

I, for one, support this decision.
The ad could have sparked a new worldwide movement of naked teen girls taking dead-faced bathroom selfies.

Via campaignbrief.com

Check out more articles on BuzzFeed.com!

 
 

    Contributions

    Here Are The Top Stories
    • Greece's bailout vote on Sunday could be very close, according to an opinion poll. Both sides are holding rallies today.
    • Uber has suspended its low-cost UberPOP service in France following protests last week.
    • After two previous missions failed, Russia's Progress rocket took off to resupply the International Space Station ?
    • Liberia has reported three new cases of Ebola this week. The country was declared Ebola-free on May 9.
    Get The News App

    Hot Buzz

    Show Us Your Most Canadian Tattoos!

    collection

    What’s The Absolute Best Part About Having A Sister?

    collection

    Now Buzzing