Three recruitment print ads here for the German Crafts union targeting teenagers (of course).
Translation: “More attractive than you think”
The organization actually gave away the t-shirts and a calendar, too.
The campaign started last Spring, but the ads started showing up online last week. The url on the shirts is dead, but here’s their website.
Aspiring handy-women were shit out of luck, I guess.
Ad agency: Scholz & Friends, Berlin.